5 Ways Irresistible Cabinet Images Boost Conversions
According to a survey by the National Retail Federation, 67% of customers consider images to be more important than product-specific information, long descriptions, and even product reviews. Professional images can engage the interest of your visitors and increase the chances of making a sale.
This is why any cabinet manufacturer that also sells online or promotes content across online channels would do well to invest in their cabinet images. Here’s how to use images for maximum conversion-boosting effect.
1. Quality is a must.
This should go without saying, but too many cabinet dealers try to sell products with low quality images or no images at all.
In order to effectively boost conversions, images need to be high-quality. Brand trust is a major component when it comes to online marketing. Professional and consistent images will lend credibility to your brand and help customers feel more comfortable purchasing from your site. Avoid low quality images, stock photos and any visuals that aren’t relevant to the product at hand. And make sure your photos are large and high-resolution to optimize their impact; large photos consistently result in better conversion rates.
2. Provide as many views as possible.
Buying products online can be daunting, because customers don’t have a chance to interact with them up close and ensure they’re getting exactly what they want. Allow them to inspect a product from all angles by posting images with alternate views, include a zoom option that allows customers to view details up close, and include photos of each of the different color and style options on offer. Bonus points for 360-degree panoramas or 3D imaging features. Adding images with multiple views and 360-degree panoramas also gives your customers the feel of a physical store, thus enhancing their buying experience. This will bolster their confidence, which in turn, leads to higher conversions.
3. Help customers envision the product in their lives.
In order to purchase a product, customers need to be convinced it will enhance their lives in some way. Help potential customers visualize how your products could play a role in their lives by showcasing cabinets in the settings where people are most likely to use them. For example, 3D images of kitchens, laundries, offices, bedrooms, bar rooms, entertainment rooms etc. will show your cabinets utilized in different spaces, so potential customers can visualize exactly how various options would relate to their own projects.
4. Prioritize accuracy.
While a few professional touch-ups are fine, it’s important that your photos accurately represent your products. If customers purchase a product based on a photo only to discover the real thing looks nothing like what they thought, that’s going to result in dissatisfied customers, poor reviews, high return rates and lost customer retention. Make sure your 3D images are accurate depictions of your products, and test the view on multiple devices and in multiple web browsers to ensure that colors and details are presenting accurately.
No two people are the same, and neither are their likes and dislikes. So, why limit your product to just one colour or design? If a product is available in different colours, then make sure your page has images of the product in all the colours. Doing so not only gives your customers more choices but also appeals to a wider target audience.
5. Use images in content marketing.
Not only should you be incorporating images into your own content marketing efforts but you also should be encouraging your external PR and marketing efforts to do the same.
Research has shown that when people hear information, they’re likely to remember only 10 percent of that information three days later. However, if a relevant image is paired with that same information, people retained 65 percent of the information three days later.
When it comes to boosting online sales, cabinet images matter. In addition to writing detailed product and features descriptions, providing high quality 3D images to your network of dealers will help you make more sales, reduce your risk of returns, and get people to remember your products for a much longer time.
Get in touch with us to discuss your upcoming projects!
E-Mail: office@addo-visualization.com
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