Cabinet Makers: 3 Steps To Vastly Improve Your Visual Content Marketing
In direct response to the technology evolution over the past decade, audiences are consuming information in new ways, from smaller, more portable screens on mobile devices to third-party apps and discovery platforms. The result has been a shift in content consumption preferences, and 91% of consumers now prefer interactive and visual content over traditional, text-based or static media. To stay current, Kitchen & Bath businesses are striving to meet the mounting demand for visual content as they revise their multichannel content strategies.
Many businesses are already seeing the value of incorporating more visual content, that can make a noticeable impact on every major business goal — influencing website traffic, brand awareness, social media engagement, lead generation and sales.
Here are some steps cabinet manufacturers can take to vastly improve their visual content strategies.
Build Diverse Visual Assets
The most effective visual-first strategies embrace multiple types of visual content: still images, 3D animations and 360 Degree kitchen renderings, to name a few. Different forms of visual content all add value in different ways, so it’s important for marketers to diversify their visual assets. Going beyond still images, cabinetry renderings, when it comes to visual content, video is king: It’s predicted that by 2021, video content will account for almost 82% of internet traffic, making it an ideal format for marketers to disperse a narrative to a desired audience.
Once an option and now a necessity, employing technology to help create and deliver high-quality, cross-platform video content will pay dividends.
Start using visual marketing on your online platforms
Use visual marketing on your website and social media channels. Once you have a clear direction on the voice and imagery associated with your brand, start using visual marketing on your online platforms.
- Create branded images for each of your blog posts so that your articles will stand out on social networks. The image may include the title or a quote from the posts
- Embed videos on your webpages. Videos are the perfect way to show a product in action, introduce your staff, or show off your business location.
- Create Pinterest boards. Use images that represent the lifestyle of your ideal customer, not just promotional and products pictures.
- Publish infographics that share complicated data or information about your brand or industry.
- Create interactive quizzes that entertain your audience (and collect valuable data for you).
- Published slideshows on Slideshare that educate your customers on topics related to your industry.
- Avoid stock photos and use custom and unique images as much as possible. 3D renderings are the best option.
The opportunities and possibilities of visual marketing are plentiful, varied, and powerful. Once you begin creating cabinet visuals that accurately share your brand story and clearly articulate your messages, your business will begin to build stronger relationships with customer and clients, both new and old.
Choose Your Partner Wisely
On the path to earn the benefits of incorporating visual content, marketers will inevitably face obstacles in terms of creation and execution. Without employing solutions and working with teams that know the ropes, a lack of expertise and resources could hinder a visual-first strategy and place greater strains on already stretched budgets.
Similar to choosing a partner for any endeavor, selecting the right 3D rendering partner to back a visual strategy is essential. Look for premium quality, fast delivery times and competitive pricing, because you need plenty of images to sustain all these tactics.
Among the very few 3D Rendering companies specialized in the Kitchen & Bath industry, Addo Visualization is best positioned to assist you in this endeavor. At Addo we use effective procedures that can cut your costs in half, while providing you with enough premium quality cabinet images to support all your online and offline marketing strategies.
Visual content is now essential for Kitchen & Bath businesses to keep consumers engaged, enabling you, the cabinet manufacturer, to excel over your competition.
Audiences’ demand for visual content is only increasing, therefore marketers need to adjust their strategies to make them both visually appealing and effective. All businesses strive to serve diverse audiences across all channels, and while this process can feel overwhelming, the right images alongside the right partner will help marketers be fully armed and ready to deliver consistently and sustainably.
Get in touch with us to discuss your upcoming projects!
E-Mail: office@addo-visualization.com
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