KBI Visual Marketing – Trends to Look for in 2020
Marketing Trends for 2020 show that Kitchen and Bath customers will do even more of their research, evaluation and vendor selection online.
The huge variety and accessibility of visual content has made today’s consumers more visually oriented than ever. They already judge your brand based on its visual footprint! One study, for instance, found that 94% of participants considered the quality of a website’s visuals when choosing to place their trust in an online brand.
But that’s not the only role visual content is playing. Research shows most consumers want to interact with brands in a visual way. According to Demand Gen Report’s “2015 Content Preferences Survey,” which polled 177 buyers, 91% said they preferred more interactive and visual content. This has translated to the rise of visual search, which is poised to be one of the most transformative trends in marketing in the next years.
What further developments can we expect to see in the future?
The self-directed buyer – Look Before You Buy
Nearly three in four U.S. web users say they regularly or always search for visuals before they make a purchase, according to a report by eMarketer. Furthermore, in 2016, Moz worked with Jumpshot to research search behavior and reported that nearly 27% of all searches were for images. Websites with fresh visual content created specifically for their brand will attract customers attention.
If your company isn’t providing the kind of visual content consumers crave, you may be missing out on sales. Make sure to post plenty of product photos with metadata optimized for your target keywords. Videos or motion graphics related to your products can also be a big help, given that video is estimated to account for more than 80% of all web traffic by 2022.
So, make sure that all your cabinet images, videos, illustrations, e-books and other visual content are the highest quality they can be in the coming years. A custom-made, high-quality piece of visual content can be all you need to make the sale!
At Addo Visualization, we have long worked with and created a variety of high engagement visuals specializing in the Kitchen and Bath industry.
Lifestyle Kitchen renderings, CGI animations, cabinets and door styles modeling and rendering, 360 kitchen panoramas, interactive web-based visual apps – we have contributed to successful marketing campaigns with each of these formats.
Now and in the following years, prepare to be found online more easily by your customers and to better communicate your vision! Your message will resonate more clearly driving engagement and a stronger push to action.
Get in touch with us at office@addo-visualization.com and request a free consultation.
References
Moz – State of Searcher Behaviour Revealed
