Successful Marketing Tactic for 2018 – Visual Content for Kitchen Cabinet Manufacturers

Being mostly visual creatures, humans first scribed pictures on the walls of caves in hope of sharing stories and information. Today little has changed as we still visualize the words we write. In the past 10 years the technological advance has people consuming bite – sized chunks of data across various devices and social channels.

Mentally, we are tuned to store and process information in visual formats. That’s why when brands fish for attention the brain is more receptive to images more then texts. We interpret images 60.000 times faster than texts and when marketers look for the best method of sharing their messages, they also need to speak visually.

Many marketers treat this with least interest. They use stock images and bombard their social media campaigns. This does not do anyone any good. We shouldn’t just follow the trends and instead we should understand the need that powers the trends. We all recognize overused images photos that are fake or cheap in design. Also we are able to realize when we deal with high quality custom content. If given the choice, none will choose generic images over custom original personalized images. Different studies back up this wish results. 85% of marketers consider that their success in 2017 is based on shifting their focus to developing quality custom visual content and that they are set on continuing down this path.

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References

ContentMarketingInstitute.com