The rapid growth of online purchasing is bringing innovations to the techniques and methods of marketing. Various cabinet manufacturers including famous brands now prefer 3D rendering over product photography for good reasons. The photorealistic feature of rendering is making it popular. You scroll down your favorite online cabinet store or turn pages of a popular cabinet brand’s catalog, the visualization you see has a very high chance of being a rendered image.
Discussing the basis on which 3D rendering is taking over product photography, there are legitimate reasons that make it preferable to cabinet manufacturers.
Time-Saving
Rendering is time-saving as compared to photography. First, you need to hire a team of photographers that will set up a studio for the shoot. All items should be arranged and geared up with the required details. Then it takes time in photography to deliver your desired images, while in rendering you can get images on an urgent basis. It does not even matter if the item is manufactured or not. But make sure to select an experienced professional team with reliable services.
Less Effort
Photography demands more effort as compared to rendering. For example, to get a perfect image of kitchen cabinets through photography, the item must be ready, fully polished and cleaned. Then you need to spend more time in staging to set a proper background and add more details to the matching theme.
3D Rendering requires less effort. There are two ways you can get a rendered visualization. The team will collaborate with the designer or you provide prototypes to them. In return, you will get super realistic visualization.
Less Cost
With photography, you pay a certain base cost every time you need a photographer. And Other than the money your photographer will charge you for his services, your team needs to spend time in staging and time with the photographer, a cost that needs to be factored in. In 3D visualization, all these expenses can be avoided.
Flexibility
Visualization is more flexible than photography. A needed change or correction could be done in rendering anytime. From color and light to background anything can be changed. But in photography, when the photo shoot is over, it is difficult to make changes. You will need to rearrange a photoshoot once again if the results of the previous one disappointed you.
Multiple variations of the same items can also be created with visualization. Details like sizes, colors and shapes are easy to change. Using 3D rendering allows you to create a high variety of images, to show any and all combinations of cabinets, door styles and backgrounds without the need for staging. Online customers respond well to a rich gallery of images. And you don’t need to organize multiple photoshoots for every new cabinet you design. You can also market test new concepts before actually building the product.
Quality
You get the desired quality image through 3D visualization. Customization makes it easy to get a perfect image with realistic features. Using 3D you can control composition and lighting, so all images will come out perfect the first time! There is not a single chance of false lightning, faded shades and wrong angles. Everything is under your control. Measurements, size and shape are accurate.
Ease of composition
Photography emphasizes the physical existence of the furniture item. Visualization can be done using scratch. There is no need for an item to be present physically for visualization.
Outcome:
So, the main fact here is that 3D does have its superiority over photography. 3D rendering will save you time and money, will eliminate the hassle with staging and provide you with a high variety of quality images to market your cabinets, will help you make more sales, reduce your risk of returns, and get people to remember your products for a much longer time. 3D rendering is taking its place and growing day by day.
Addo Visualization is the only North American dedicated provider of 3D solutions for KBI. Get in touch with us at office@addo-visualization.com and request a free consultation.
